The Empower programme is India's
first multi-brand loyalty programme. Its growing alliance
comprises leading
brands that consumers use regularly. Members of
the programme can earn and redeem points across the
brands.
The
programme is an exclusive benefit of the Tata
Credit Card and the Empower
Card, and customers can avail of several loyalty
programmes on becoming a member of this one programme.
The Empower programme is
now available in the following 13 cities: Mumbai, Delhi,
Bangalore, Chennai, Cochin, Kolkata, Jamshedpur, Hyderabad,
Pune, Lucknow, Jaipur, Ahmedabad and Chandigarh.
Tata Credit
Card and Empower Card
The Tata Credit Card combines the convenience of a powerful,
globally accepted credit card with a rewarding membership
of the Empower programme, while the Empower Card brings
to the customer all the facilities of the Empower programme
without the credit feature.
The Tata Credit Card is
brought to you by SBI Card, a joint venture between
the State Bank of India and GE Capital. Whereas the
Empower Card is wholly owned by Tata Sons.
Programme
benefits
Empower members earn points in a single currency, which
results in higher earning and faster build up of points.
The three key benefits:
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Higher earning
of points
An Empower programme member earns up to five Empower
points for every Rs 100 spent. Additionally, members
earn one additional Empower point whenever the credit
cards are used. |
|
|
Faster earning
of points
Members earn Empower points every time they spend.
Hence points accumulate faster. |
|
|
Instant redemption
Empower members can use their points to make payments
at partner outlets while shopping, and instantly
settle their bills in part or full. |

| Participating
companies |
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|
Airlines
Air India, Indian, Jet Airways, Kingfisher (conversion
of Empower points to airline miles) |
|
|
Automobiles
Tata Motors (services, spares and ancillary
services at select dealerships and service centres) |
|
|
Books and publications
landmarkonthenet.com (for online purchases only.
Coming soon), Reader's Digest (coming soon) |
|
|
Departmental stores
Westside |
|
|
Durables
Voltas (at select outlets) |
|
|
Fuel
Bharat Petroleum (conversion of Empower Points
to fuel vouchers) |
|
|
Groceries
Star India Bazaar |
|
|
Hospitality and fine
dining
Ginger, Taj (all hotels in India and select
international hotels) |
|
|
Insurance
Tata AIG General [redemption of Empower points
against insurance premiums (conditions apply)],
Tata AIG Life |
|
|
Jewellery, watches and
accessories
Tanishq (all Tanishq boutiques), Titan Industries
(at select showrooms only) |
 |
Power
NDLP (coming soon) |
|
|
Telecom
Tata Indicom (on residential postpaid bills
on Walky, wireline, mobile phones. Coming soon),
Tata Indicom Broadband (applicable at exclusive
outlets affiliated to VSNL and online purchases
on VSNL websites. For postpaid and prepaid purchases
of dial-up, broadband and wi-fi services. Coming
soon) |
For more information please
see The
Empower programme brochure
(.pdf 7.37mb) or www.tatacard.com
To
apply please contact
Email: customer.care@tatacard.com
24-hour customer helpline: 6000 8000
From BSNL / MTNL lines: 1800 180 8282
Uploaded on January 19, 2007

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