February 03, 2014

Tata Motors unveils the all-new Zest and Bolt

  • The next-generation global cars
  • The all-new Zest and Bolt showcase the new DNA of Tata Motors, DesigNext, DriveNext and ConnectNext


  • All-new design language
  • New signature Tata grill with the humanity line
  • New front identity, dynamic silhouette
  • Premium interiors, chrome embellishments and sleek cockpit
  • Striking all-new colours


  • Launching F-tronic automated manual transmission technology for feather-light, finger-shift, clutch-free driving for Zest, first-in-class for compact sedans
  • Best-in-class Revotron, with all-new MPFi-turbocharged, 1.2T petrol engine
  • Segment-first EPAS, with active return function, speed-sensitive power steering
  • New advanced ABS for improved braking efficiency, with cornering stability


  • All-new, next-generation Harman infotainment system
  • New MapmyIndia, next-generation navigation and location-based services
  • State-of-the-art, five-inch touchscreen to access music, video and more
  • First-in-class integrated HVAC with enhanced HMI for controls and experience touchscreen access
  • Advanced Bluetooth, voice recognition, text-to-speech and phone-enabled navigation

New Delhi: Tata Motors today unveiled two all-new cars — the classy sedan Zest and the sporty, dynamic, premium hatchback, Bolt — that look to redefine the passenger car market with new design aesthetics, segment-defining drive experience and high-tech infotainment systems.

Clearly signifiying enthusiasm for life, sense of excitement, anticipation and energy, it brings a feel of approaching life as an adventure. It is all about being vivacious and energetic. Those who have zest exude excitement and energy while approaching life, and that is the new Zest sedan in character.

The name signifies speed, representing an attitude of winning and staying ahead. This attitude is embodied in the all-new Bolt, in all aspects of design, drive and seamless connect.

Speaking on the occasion of the launch, Ranjit Yadav, president, passenger vehicles, Tata Motors, said, “We at Tata Motors are delighted to showcase to the global market the much-awaited next generation cars — the Zest, a stunning and exciting new compact sedan, and the Bolt, a dynamic hatch. These cars have been engineered for global markets through global teams across India, UK and Korea to set new standards in their respective segments. These cars are a true representation of our Horizonext philosophy, with best-in-class offerings for performance that offers economy and efficiency.”

Zest and Bolt have been designed and developed based on three key fundamental principles, namely, DesigNext, DriveNext and ConnectNext.

Zest and Bolt, a result of the collaborative design inputs from the three Tata Motors design studios in Pune (India), Coventry (UK) and Turin ( Italy), come with several segment-first features and a new design language on the exterior and the interior of the car.

The company has introduced a new design language — DesigNext — that gives expression to an excellent combination of sleek, smart styling and enhanced comfort that increases driver productivity. The new design language distills the fine points of auto design with cuts and lines that accentuate modern India and its global citizens.

The new design semantics include the new Tata signature grill with the new humanity line, visually flowing into the dynamic headlamps to create a unique design signature for the brands. With flowing lines that create an illusion of movement even when the car is standing still, its exterior exaggerates size to give it a feeling of a larger hatchback or a sedan. In Zest, the projector headlamps are complemented by chrome accents, the daytime running lights, the rear treatment of LED lamps and the trendy 15” alloy wheels, combined with a signature buzz blue colour, adding up to a dynamic and stylish pouncing stance. Matching aesthetic design with function, the Bolt’s floating roof spoiler not only provides an extra-sporty touch but also aids in aerodynamics. The sporty, confident look is further enhanced with fog lamp Bezels.

The interiors of both these cars are geared for a premium feel. The driver-focused dashboard architecture carries premium chrome embellishment to render the cockpit with an aura of elegance. The instrument cluster and the central AC vents are connected in single wing-shaped graphics.

DriveNext is a new approach to the driving dynamics that offer drivers complete control of a highly responsive machine. Zest and Bolt will be powered by the segment-first, turbocharged, intercooled, multi-point fuel-injected petrol engine (MPFi), Revotron 1.2T, which brings revolution in refinement, performance and economy.

The diesel variant of Zest will have the first-in-class, F-tronic technology-enabled, five-speed automated manual transmission and will be powered by a segment-leading 90PS engine with 200Nm of uninterrupted flat torque, to offer a peppy drive with seamless delivery of power.

Further, both Zest and Bolt will have electronic power assisted systems (EPAS), with active return function and speed-sensitive power steering — a first for both segments. New advanced ABS for improved braking efficiency with yet another segment-first, the cornering stability feature, add to the safety features of the vehicle. A silent, quieter cabin will ensure a pleasant and superlative drive experience. The dual-path suspension coupled with a zero pivot subframe ensures a smooth and comfortable ride. The improved suspension provides effective isolation from road inputs without compromising on the body control, translating into a class-leading balance between ride and handling. This provides for a very comfortable but engaging drive experience.

At Tata Motors, with ConnectNext, the company will deliver a new level of driving and ownership experience, as users from their own smart device can not only enjoy superior quality of entertainment, control the deliverance of all ergonomics, acoustics and climatic needs, but also get access to the outside world seamlessly, with a touch.

Recognising the dynamic consumer world where connectivity is an increasing need for all, Tata Motors has associated with Harman for designing the infotainment and audio acoustics systems and with MapmyIndia for next- generation navigation and location-based services.

The company has incorporated the latest technologies to make Zest and Bolt the most connected, high-tech hatchback and sedan respectively. Forming the core of the ConnectNext experience is the all-new Harman infotainment system with first-in-class features that will allow car users to stay connected with friends, family and the world.

With the five-inch touchscreen supporting rich multimedia experience, advanced Bluetooth technology, smart voice recognition, advanced smartphone integration, supporting phone-enabled navigation, social media integration and touch phone controlled interface, Zest and Bolt will ensure that car users could seamlessly integrate their professional and personal lives into their commute and travel, while bringing in an unparalled infotainment experience. The system has in-built HVAC controls, which is a first-in-class experience for all consumers.

Manufactured on a completely enhanced X1 platform, Zest and Bolt mark a strategic shift towards a global portfolio of cars designed to offer high performance and connectivity. These cars will be launched in 2014 in India, and subsequently in other countries.