September 29, 2008

TCS wins Wall Street Journal Global Innovation Technology Award in wireless category

Coveted award recognises TCS’s mKrishi, a wireless agri-advisory service

Tata Consultancy Services (TCS), (BSE: TCS.BO, NSE: TCS.NS), a leading global IT services and business solutions firm, today announced that The Wall Street Journal, the world’s leading business publication, has selected TCS’s mKrishi service as the winner of its 2008 Technology Innovation Award in the wireless technology category. The award recognises companies, individuals and organisations world-wide for technological breakthroughs in such areas as medicine, software, the Internet, wireless and consumer electronics.

“This award is a testament to the culture of innovation in TCS and to our commitment to creating value for clients, the community and society through pioneering new standards of technology and business models,” said S Ramadorai, CEO and managing director of Tata Consultancy Services. “We are truly honoured to receive the prestigious Wall Street Journal Innovation Technology award for TCS’s mKrishi service.”

The Wall Street Journal received more than 700 entries for the Innovation Awards, and a Wall Street Journal editor narrowed the field down to the 162 that were scored by the judges. Winners were chosen based on whether the technology represented a breakthrough from conventional methods, rather than just an incremental improvement.

TCS's mobile-based crop advisory service, mKrishi, is a novel approach to helping rural farmers throughout India have better access to information through a cell phone application. It has been developed to provide personalised information and expert advice to rural farmers in their local language using sensor technology. It is also adaptable to illiterate farmers to make a query from a cell phone using voice-specific functions.

The list of award winners is included in print editions of The Wall Street Journal dated September 29, 2008, and on the Wall Street Journal’s web site at www.wsj.com.

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