November 2008 | Cynthia Rodrigues
The fact that Indica and Indigo come from the Tata group, one of the most trustworthy brands in the country, is in itself the biggest endorsement for the brandsIt was in the mid-90s, when the Indian car market was dominated by the Maruti Suzuki that Ratan Tata, Chairman of Tata Motors, dreamt of giving India a car that combined the size of Zen, the internal space of the Ambassador and the price of the Maruti 800. Thus was born the Indica, India’s first indigenous passenger car, with the promise of ‘More car per car’.
The Indica’s success led to the launch of India’s most competitive indigenous sedan, the Indigo. Both cars are customer favourites because they fulfil consumer expectations, instil a sense of pride of ownership, and meet the needs of the entire family. The Indica brand is seen as confident, modern and outgoing whereas Indigo is perceived as upwardly mobile and a brand that is well respected among its peers.
The fact that Indica and Indigo come from the Tata group, one of the most trustworthy brands in the country, is in itself the biggest endorsement for the brands.
|The Tata promise|
The Tata marque has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too
|Articles on some of the other Tata brands:|
||Taj Hotels||Safari, Sumo|
|Tata AIG General Insurance||Tetley|
|Tata AIG Life Insurance||Tata Indicom|
|Tata Mutual Fund||Titan|
|Eight O'Clock Coffee||Titan Eye+|