November 2008 | Cynthia Rodrigues


Over the years, the Titan brand has demonstrated its respect for the consumer’s needs and proved itself worthy of trust, which makes it a virtuous member of the Tata family

Titan, the world’s fifth largest own brand watchmaker, is one of India’s favourite brands. Its state-of-the-art technology, outstanding designs, innovative retail practices and association with the Tata brand have made Titan synonymous with time in India.

Titan Xylys
Titan has carved a significant place for itself through its brands: Raga for women seeking ethnic chic; Sonata for the budget-conscious, design seeking mass market; Xylys, the Swiss-made watch acclaimed for quality and fine craftsmanship, targeted at a new generation of achievers; Fastrack watches and eye gear, the perfect fashion accessories for those who see fashion as a means of self-expression. There is also Nebula, a solid-gold and diamond-studded series of luxury watches, and Edge, the slimmest watch in the world at a thickness of 3.5mm.

Debuting in an era when watches were dull, boring objects, Titan’s brands have transformed the market, with watches becoming fashion and lifestyle accessories. Innovation has ever been the hallmark of Titan. Its constant efforts to give the customer something better is well appreciated by customers.

Over the years, the brand has demonstrated its respect for the consumer’s needs and proved itself worthy of trust. This makes Titan a virtuous member of the Tata family.

Also read:
The Tata promise
The Tata marque has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too
Articles on some of the other Tata brands:
Taj Hotels Safari, Sumo
Gateway Jaguar
Ginger Land Rover
Himalayan Tata Tea
Tata AIG General Insurance Tetley
Tata AIG Life Insurance Tata Indicom
Tata Mutual Fund Titan
Tata Salt Tanishq
Eight O'Clock Coffee Titan Eye+
Tata Coffee Voltas
Indica, Indigo