November 2008 | Cynthia Rodrigues
The brand promise: Titan Eye+
Eye+ by Titan Industries is a new range of stylish eyewear, which offers over a thousand styles of eyeglasses, as well as a large collection of sunglasses and contact lenses
Eye+ is aimed at the fashion and style conscious customer. It is backed by the Titan guarantee of quality and promotes the concept of eyewear as fashion accessory. The Eye+ brand offers a wide array of products that coordinate eye gear with day wear, night wear, youth and children styles, etc.
Each Eye+ outlet has a choose-your-style section where customer preferences are captured by a web camera. These images are then used by customers under the guidance of experts present in the store, to choose the best option. The brand is expected to revolutionise the eye accessory market in the same way Tanishq revolutionised the jewellery market.
The brand inherits the values of trust, reliability and quality that customers associate with the Tata group. This association has helped it build a strong and loyal customer base among all customer segments.
|The Tata promise|
The Tata marque has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too
|Articles on some of the other Tata brands:|
||Taj Hotels||Safari, Sumo|
|Tata AIG General Insurance||Tetley|
|Tata AIG Life Insurance||Tata Indicom|
|Tata Mutual Fund||Titan|
|Eight O'Clock Coffee||Titan Eye+|