Jaguar Land Rover, part of Tata Motors since 2008, is Britain’s largest automotive manufacturer which designs, manufactures and sells some of the world’s best-known premium cars.

JLR’s Reimagine strategy aims to deliver a sustainability-rich vision of modern luxury by design.

JLR is transforming its business, targeting carbon net zero across the supply chain, products, and operations by 2039. JLR has set a roadmap to reduce emissions across operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.

At heart JLR is a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. It also has vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.  

Jaguar Land Rover is a wholly owned subsidiary of Tata Motors Limited, part of the Tata group.

Business Highlights

Range Rover

Under Reimagine, JLR brands further established their position in the luxury segment.

• In May 2023, JLR launched an SV Bespoke commissioning service for Range Rover, offering clients enhanced levels of personalization and refinement, with an extended choice of materials, color combinations, and finishes.
• In the same month, JLR announced the new and superlative Range Rover Sport SV Edition One, the most powerful Range Rover Sport ever. Such was its desirability that invite-only orders for this vehicle were fully reserved ahead of its launch in May. Its arrival coincided with Range Rover Sport being named “Large Premium SUV of the Year” by Auto Express magazine, which declared it had “taken on the best alternatives from Germany and elsewhere … and come out convincingly on top.”
• In August 2023, JLR marked the first year of Range Rover House, which saw 15 installations across the world, showcasing the brand’s unique modernist design philosophy to clients through curated experiences reflecting local cultural trends. Range Rover House will continue to provide curated luxury experiences for select clients globally, including previews of exclusive new models and editions, set in highly desirable destinations. The final Range Rover House installation of 2023, at Le Royal Monceau in Paris, France, celebrated the new Range Rover Evoque, which introduced new design and technologies to amplify its modern luxury credentials.
• Matching refined exterior updates to a new interior with the latest technologies and material innovations, the new Range Rover Evoque delivers the calm and tranquility that is the hallmark of a Range Rover.
• At the end of the calendar year, JLR opened the waiting list for Range Rover Electric, which gained 13,000 signatures in the first 28 days of going live, marking another key milestone in their electrification journey. The first of its kind in the brand’s 54-year history, Range Rover Electric is a feat of engineering with distinguished performance and engineering enabled by one of the most rigorous engineering sign-off programs embarked upon.

Defender

• Defender ventured into new territory. The launch of its official TikTok account in collaboration with pioneering British rapper, songwriter, and actor Kano aimed to reach a new digital audience in parallel with the community of Defender owners.
• Meanwhile, the Defender 130 Outbound launched globally in 2023 and heralded an expansion of the Defender collection, with distinctive design enhancements and a five-seat spacious interior to satisfy the most adventurous of clients.
• Later in June, Defender became the Official Vehicle Partner of the UK’s 2023 Glastonbury Festival at Worthy Farm. JLR provided a fleet of 20 low-emission Defender 110 electric hybrids to transport headline artists to the Pyramid Stage in comfort, with the vehicle’s batteries charged using power generated by Glastonbury’s solar panels and other low carbon and low emissions energy sources.

Jaguar

• As a fitting tribute to the last Jaguar internal combustion engine sports cars, JLR recorded the sound of the last V8 F-TYPE sports car to be archived alongside other culturally significant sounds in the British Library in London. JLR composed a collection of 30- and 47-second tracks from special sound recordings inside the acoustically accurate semi-anechoic chamber at JLR's Gaydon Engineering Centre, an innovative way to celebrate this part of the iconic British brand’s history. This felt like a fitting tribute as JLR announced the last chapter of Jaguar’s history as a producer of internal combustion engine sportscars by launching the 75 edition F-TYPE denoting the 75 years of Jaguar as a sports car maker.
• Jaguar will be radically reimagined in 2025 as an exuberant, compelling, and truly aspirational all-electric, modern luxury brand. This vision for Jaguar is captured in its purpose to be a copy of nothing, illustrating its promise to do things differently and attract a new audience of discerning clients. This recognizes Jaguar’s provenance in British creativity since 1935 and captures the spirit of the brand at its best, in creating distinctive, progressive design-led cars, and a true sense of aspirational luxury. JLR successfully reinvented the Defender and can be trusted to reimagine Jaguar.

Enterprise

The strength of being part of the Tata family and the synergies formed together were amplified this year, not just benefitting JLR, but also the wider group.

• This was evident as JLR took another step in their digital transformation by launching a new collaboration with sister company Tata Technologies. The initiative will deliver end-to-end integrated Enterprise Resource Planning (ERP) to transform manufacturing, logistics, supply chain, finance, and purchasing modules by bringing data from multiple departments into a single source.
• JLR also expanded their long-standing partnership with another sister company, Tata Communications, to accelerate digital transformation. Their expertise, including cloud migration, cybersecurity, and data services, as well as connecting JLR to its 128 sites worldwide, will reduce net expenditure, unlock free cash flow, increase production speed, and make the supply chain more secure and robust.
• JLR entered into a Memorandum of Understanding for the licensing of their Electrified Modular Architecture (EMA) to Tata Passenger Electric Mobility (TPEM) for use in their all-new premium electric car named the Avinya. The partnership will accelerate the development of TPEM’s premium pure-electric vehicle series.
• In July, JLR's parent company Tata Sons announced that Agratas would build a gigafactory in the UK, with the site later confirmed as the Gravity Business Park in Somerset. This news was another critical milestone in the Reimagine strategy because, as the anchor customer of the gigafactory, it ensures a stable and secure supply of battery cells, at the right cost, and near to their UK manufacturing base.
• Last year, JLR marked the first anniversary of their Open Innovation program by announcing the expansion of its global presence into Silicon Valley, USA, after successful growth of ecosystems in the UK and Brazil. In the past year, the Open Innovation program engaged with over 600 start-ups globally, resulting in 27 co-creation projects.
• Meanwhile, InMotion Ventures, JLR's corporate venture capital arm and an essential part of their Open Innovation ecosystem, invested in seven companies focused on helping to provide more sustainable products and services. For example, Gen Phoenix and Uncaged are helping identify alternative materials to conventional leather, while Deepform is a startup exploring how to reduce waste in body-in-white operations.

Electrification

In 2023, JLR accelerated the transformation of their facilities for electric vehicle production, as they prepare to electrify all their brands by 2030.

• Following the announcement that Halewood, in Merseyside, UK, will become their first all-electric production facility using pure-electric modular architecture (EMA), the site has seen huge transformation as the teams work and prepare to bring their first medium-sized EV vehicle to life. Teams extended the body construction building, installed new assembly lines, added hundreds of new robots, and installed a painted body shop.
• All of these represent major milestones accomplished on their EMA journey. Elsewhere, at Solihull in the West Midlands, UK, teams have been preparing the plant to build the first Range Rover Electric models. The teams installed a new £70m underbody facility as well as a new body shop costing around £130m, to achieve further production increases for Range Rover models.
• Teams will build Range Rover Electric at Solihull on the flexible Modular Longitudinal Architecture (MLA) alongside existing mild and plug-in hybrid Range Rover vehicles, enabling JLR to offer vehicles suitable for specific regional legislation and tastes.
• The medium-sized EMA architecture will be pure-electric only, to appeal to regions moving faster towards electrification, and pure-electric Jaguars will target a new luxury client and reposition the brand in the luxury space.
• In Nitra, Slovakia, colleagues celebrated the plant’s fifth anniversary producing the incredible Defender and Discovery models. Nitra has been a huge success story taking a third shift of production in its stride. JLR also confirmed Nitra would remain the home of Defender as it commences production of electric vehicles by the end of the decade, securing its future in the electric era.
• As part of the existing Future Skills Programme that will see 29,000 trained in electrification and digital, JLR launched two recruitment initiatives during the year. In the summer of 2023, JLR announced the need for 100 highly skilled technicians to maintain production equipment in a new body shop at Solihull, as well as 200 technicians and test engineers to support the testing and development of electric vehicles at Gaydon and Whitley sites.
• In the final quarter, JLR launched a recruitment drive for 250 propulsion engineers to develop the next-generation propulsion systems, 40 of which were battery specialists responsible for building JLR’s core competency in battery chemistry, design, and systems.
• JLR also confirmed the future for the Engine Manufacturing Centre in Wolverhampton, UK, which they renamed the Electric Propulsion Manufacturing Centre. They will produce electric drive units (EDUs) and battery packs for electric vehicles across JLR's brands. The engineering centre in Whitley, Coventry, also opened a £250 million, state-of-the-art Future Energy Lab for testing and developing EDUs for all brands. This site is an important milestone in JLR's electrification journey, taking the design and development of critical components in-house and providing greater ownership and oversight of their electric vehicle supply chain.

Sustainability

Progress towards an electric future reaffirmed JLR's commitment to their Reimagine strategy, with an aim to be carbon net zero across products and operations by 2039.

• JLR announced a collaboration with Wykes Engineering Ltd, a leader in the renewable energy sector, to develop one of the largest energy storage systems in the UK, capturing solar and wind power in second-life Jaguar I-PACE batteries. Using batteries supplied from prototype and engineering test vehicles, the initiative currently stores a total of 2.7 MWh of energy. As well as being an important step in JLR's carbon net zero strategy, this collaboration allows them to explore a commercial opportunity in the circular economy. Second-life battery supply for stationary applications, such as renewable energy storage, could exceed 200 gigawatt-hours per year by 2030, creating a global value potential of over $30 billion.
• During the year, JLR detailed how they aim to generate a quarter of their UK electricity by implementing new onsite and near-site renewable energy projects, cutting energy bills, reducing CO2e emissions, and reducing reliance on grid energy. Plans include the installation of a variety of solar panels with the first three projects at the Halewood plant in Merseyside, the Electric Propulsion Manufacturing Centre (EPMC) in Wolverhampton, and the Gaydon headquarters due to be completed by the end of 2025.
• At Gaydon, a new 18.2 MW ground-mounted solar array combined with the existing roof-mounted solar array will generate approximately 40 percent of the site’s energy. Self-generated solar capacity at the EPMC will increase by 145 percent through the expansion of existing rooftop arrays to generate 18.9 MW, enough power to cover 30 percent of the site’s total consumption.
• Towards the end of the year, JLR was pleased to be awarded their ESG risk rating from Sustainalytics. They further improved, with their ‘Low Risk’ score lowered from 17.1 to 15.6, and ranking improved from the fourth to the third lowest risk out of 74 companies in the Automotive Sub Industry.
• With sustainability at its core, the Jaguar TCS Racing Formula E team continues to showcase JLR's all-electric capability and drive new innovations to benefit their electric future. In 2023, after sixteen races across eleven cities and five continents, Jaguar TCS Racing finished runners-up in the ABB FIA Formula E World Championship with the team’s biggest points haul to date, and successes including eleven podiums, four wins, and three pole positions. As well as racing for the world championship, JLR and their world-class portfolio of partners are focused on transferring what they learn on the racetrack to Jaguar’s reimagining as an all-electric modern luxury brand from 2025.

People

JLR is a proud inclusive employer and believes that becoming a more diverse business is fundamentally linked to increasing performance, and to understanding and exceeding clients’ expectations.

• Demonstrating their commitment to inclusivity and expression, in FY23/24 JLR launched a new, inclusive workwear collection following 18 months of research and an investment of over £3 million. Led by the voices of their people, JLR developed adaptable designs and inclusive provisions that prioritize comfort and durability, without compromising the diverse needs of their creators. Using a combination of recycled polyester and cotton, the new JLR workwear is available in over 300 variants, including maternity trousers and JLR branded Hijabs, all with unique temperature regulation features. By introducing new JLR workwear, the company hopes to reflect the diversity of their people and ensure their corporate identity reflects their own expression of gender, faith, or background.
• Throughout the year, JLR continued to drive a strategic people agenda, implementing fundamental changes to their performance approach through Creators’ Conversations, underpinned by immersive developmental experiences for their leaders and managers, building their capability to lead and manage in the culture they aspire to.
• To understand their people further, JLR carried out their first-ever wellbeing survey, with 18,000 employees revealing that 74.8 percent felt their manager cares for them and 73.9 percent feel supported to make decisions about their health and wellbeing. This survey provided valuable insights that will help JLR improve the psychological and emotional health of their people.
• To bring them closer to the communities in which they operate and to inspire the next generation of JLR creators, the company held 10 Proud Creators Days this year, where over 28,000 colleagues, families, and friends came behind the scenes to learn about design and engineering at Gaydon and Whitley, and manufacturing at four sites across the UK. JLR's proud creators also dedicated 22,960 hours to helping others in their own communities this year. Employee networks raised over £200,000, while the ‘JLR Challenge’ generated over £50,000 for good causes from 500 colleagues taking part in a variety of challenges in the Cambrian Mountains. In November 2023, UK colleagues also raised £29,000 for the annual ‘Movember’ charity campaign raising awareness of men’s health issues.
• Around the world, JLR also joined the PRIDE community in 2023, taking part in annual PRIDE parades, with Jaguar returning as a sponsor for the parades in Birmingham, UK, and New York, USA. JLR is clear that the more they celebrate each of their individual backgrounds, needs, and perspectives equally, the better they understand and exceed clients’ expectations.