November 18, 2016

LEGO championship season two exclusively at Landmark stores

Build the tallest LEGO tower and win a dream trip to LEGOLAND Malaysia

“Become a creator of tomorrow!” LEGO Systems, Inc., makers of the world’s leading manufacturer of play materials are once again embarking their journey with India’s leading leisure and entertainment retailer – Landmark returns with the biggest LEGO Challenge in the country! With a goal to reinforce the magic of building step by step, Landmark provides the perfect platform for children across the country to build the tallest tower and win the most amazing chance to visit LEGOLAND Malaysia.

Speaking on this association, Ekta Saran, business head, Landmark, stores says, “We’ve always believed in creating platforms for children to learn, discover creative ideas and enhance their skills. The return of the LEGO Championship is a result of successful association and overwhelming response garnered last season. We look forward to receiving entries with same amount of enthusiasm this year.”

With kids enamoured by social media, technology and gadgets, the importance of play- building, playing a sport, or enjoying a board game has become increasingly less prevalent. In order to encourage, creativity, tinkering and exploration, Landmark has once again taken this initiative to reinstate LEGO in the minds of young children and pre-teens. It is the LEGO philosophy of ‘Good quality play’ enriching a child’s life and being the key element in children’s growth and development leading to creative ideas and expression.

Shedding light on this challenge, Victor Plange, regional marketing manager of LEGO Singapore Pte Ltd, “We aim to inspire and develop the builders of tomorrow and bring the value of play in to children’s lives. Through this LEGO challenge, we hope to inspire young children to build and enjoy expressing themselves creatively.”

Speaking on the LEGO challenge, R Jeswant, senior vice president (sales and marketing), Funskool (India) Ltd, said, “The LEGO challenge organized by Landmark and Funskool is a wonderful opportunity for kids to have a lot of fun while familiarzing themselves with building using LEGO bricks. The overwhelming response to the event last year has prompted Landmark to make this an annual event in the promotions calendar”

Details of the LEGO Championship Season II – PAN India

The competition will be conducted for children between the age group 5-10 years in leading Landmark stores in Bengaluru (Orion Mall, Forum Mall, Commercial Mall) Hyderabad (Somajiguda), Vashi, Chennai (Ampa Mall) and Pune (Season Day). The first round of the challenge begins with 60 seconds given to a child to build the tallest tower from the LEGO bricks available. The height of the tallest tower built was the deciding factor in selecting the winner. Final participants got 180 seconds to build the tallest tower and the hunt for the ultimate LEGO builders concludes on the December 18, 2016.

Registrations begin November 10, 2016, customers to register in-store for the initial rounds of LEGO Challenge in stores. Knockout rounds take place on Friday, Saturday, and Sunday only.

So come on up, grab this opportunity and showcase the builder in you!