June 19, 2017

Tata Elxsi's Connected Home CoE helps global operators redefine in-home entertainment experiences

Latest project supports Android TV implementation for Airtel

Bengaluru: Tata Elxsi’s Connected Home Centre of Excellence (CoE) leverages deep domain expertise for video, Internet of Things (IoT) and smart home services, experience of open source middleware such as Reference Design Kit (RDK) and Android TV, and solution accelerators to support rapid development and deployment of next-generation Connected Home services. 

The Connected Home CoE has successfully worked with leading service providers across the world, enabling launch of new value-added services in the home context, including OTT, IoT-based security, surveillance and healthcare. 

With increasing demand from consumers for a seamless and connected viewing experience across traditional TV and OTT, operators are considering Android TV as the middleware platform for next-generation set-top boxes and home gateways.

The latest project executed by the team is Airtel’s Internet TV. Tata Elxsi is proud to be associated with Airtel as a technology partner for system integration for the Internet TV.

Tata Elxsi developed and integrated key software components to ensure that the Android TV application suite provides a seamless user experience whether the viewer accesses online or offline content. This includes the OTA (Over the Air) upgrade module, a smart UI (user interface), customised Android TV launcher and software optimisations to future-proof the service.

Sunil Taldar, CEO, Airtel Digital TV, said, “Tata Elxsi has been a valuable partner in our latest innovation - Internet TV. Their engineering and integration expertise in the OTT segment has helped us in building a world-class product”.

K P Sreekumar, VP and head, broadcast business unit, Tata Elxsi, said, “We congratulate Airtel on the successful launch of the Internet TV. We are proud to be associated with Airtel for India’s first hybrid DTH-TV deployment using Android TV middleware. We believe that the solution has set a new benchmark for next-generation TV service delivery”.