November 16, 2018

Three books on Tata group launched in its 150th year, at Tata Literature Live! The Mumbai LitFest

First corporate group with three independently written books being launched simultaneously

Mumbai: In the 150th year of the Tata group, three independently written books on the group are being published. The books — ‘The Tata Group: From torchbearers to trailblazers’, ‘The Tata Saga’ and ‘Titan: Inside India’s Most Successful Consumer Brand’ — featuring interesting insights, case studies and success stories as also challenges faced by the group, were launched today at the 9th edition of Tata Literature Live! The Mumbai LitFest at the National Centre of the Performing Arts.

  • L-R: Govindraj Ethiraj, journalist; Rama Bijapurkar, acclaimed business-market strategist; Vinay Kamath, author of the book on Titan Company; Dr Shashank Shah, author of 'The Tata Group' book; and Harish Bhat, brand custodian, Tata Sons, at Tata Literature Live! The Mumbai LitFest 2018.
  • L-R: Harish Bhat, brand custodian, Tata Sons; Anil Dharker, founder and festival director, Literature Live!; Khushroo Suntook, chairman, NCPA; and Sir Mark Tully, recipient of the 2018 Tata Literature Live! Lifetime Achievement Award, at the inauguration of the ninth edition of Tata Literature Live! The Mumbai LitFest.
  • L-R: Anil Dharker, founder and festival director, Literature Live!; Pavan K Varma, writer and politician; N Ram, eminent editor; and Barkha Dutt, senior journalist, at the Tata Literature Live! The Mumbai LitFest, in a stimulating panel discussion on Hindu, Hinduism and Hindutva, at which they debated the tussle between tradition and faith versus the imperatives of modernity.
  • Stephen Daldry, internationally acclaimed director, giving a fascinating talk, 'Straddling Three Spheres', about his work in the fields of theatre, television and films, at the Tata Literature Live! The Mumbai LitFest.
  • Amitabh Bachchan and Jaya Bachchan in conversation with Siddharth Dhanvant Shanghvi, at the launch of his book The Rabbit and The Squirrel at the Tata Literature Live! The Mumbai LitFest. During the conversation, Mrs Bachchan said that she reads to her granddaughter every night.

The book launch was followed by a riveting discussion titled ‘Tata@150: A Vision for a Nation’ between Harish Bhat, brand custodian, Tata Sons; Rama Bijapurkar, acclaimed business-market strategist; Vinay Kamath, author of the book on Titan Company; and Dr Shashank Shah, author of ‘The Tata Group’ book, with Govindraj Ethiraj, journalist, as the chair. The power-packed panel held an insightful discourse on the challenges and opportunities facing the group as it keeps in step with changing times in the current economic and social milieu.

Mr Bhat said, “The Tata group is proud to be associated with Tata Literature Live! The Mumbai LitFest. This is in line with the group’s commitment to the community. An important facet of this commitment is the nurturing of art, literature and ideas, which has always stimulated society to a greater good. A large number of books which are popular today are non-fiction titles about the corporate world. These business books provide us rich readings in relevant and interesting areas such as inspiring leadership, transformative management ideas and defining voyages of corporate history.

“This year, as the Tata group marks 150 years since its founding, we are delighted that three new books about the group are being launched simultaneously, at this literature festival. We hope this new trio of titles will soon become a welcome and essential addition to the canon of business books.”

‘The Tata Group: from torchbearers to trailblazers’, authored by Dr Shashank Shah, is published by Penguin Random House. Dr Shah is a researcher with Harvard Business Review. Researched over ten years, the book presents an insider account of achievements, conflicts and adventures within the Tata group, spanning various eras, and how it has successfully sustained its diverse businesses over the years.

‘The Tata Saga: Timeless Stories from India’s most Iconic Group’, an anthology of the best writings about the Tata group published by Penguin Random House, is dedicated to 150 years of the Tata group and includes chapters by RM Lala, S Ramadorai, Harish Bhat and others with a foreword by Mr Bhat. The book talks about the legacy of JN Tata, JRD Tata and Ratan Tata, and the pioneering work done by them in steel, aviation, automobile and other sectors.

‘Titan – Inside India’s most successful consumer brand’, authored by Vinay Kamath, associate editor, The Hindu Business Line, is published by Hachette, with a foreword by N Chandrasekaran, Chairman, Tata Sons. This is the first book ever on the journey of Titan and commemorates 30 years of the brand this year.

The Tata group has always placed the community at the core of its businesses and has practiced strong business ethics coupled with social responsibility. Over the past 150 years, this vision has propelled the Tata group into a global powerhouse, which has made an immeasurable contribution to India’s economic progress.

For more details about Tata Literature Live! The Mumbai LitFest 2018, please visit:

The Tata group is the title sponsor of Tata Literature Live! The Mumbai LitFest, Tata Steel is the co-sponsor and Landmark is the knowledge partner. The festival is conceived by Anil Dharker, founder and festival director of Literature Live!, which organises the festival with the support of the Tata group.