December 27, 2016

Tata Projects launches 360-degree campaign for Dravyavati River Project in Jaipur

Tata Projects launched an integrated 360o campaign for its Dravyavati River Project in Jaipur with an objective of 'connecting with the masses' and making the project a 'people's movement'. Dravyavati River project envisages rejuvenating a 47.5km long rainfed river, which has degenerated into a polluted nallah at present. Seven sewage treatment plants would be put up to treat 170 MLD of sewage. The river bed and its banks would be landscaped and clean water will be used to recharge the river.

A print advertisement of Tata Projects' Dravyavati River Project

The campaign comprises PR advocacy and ground activities to sensitise the local population and involve them in the project. Based on feedback from citizens, the campaign has been pegged on the health and environmental benefits of the project. Further, PR articles have also been focusing on the need to rejuvenate the river.  

Post the PR build up, today half page advertisements were released in leading publications – Rajasthan Patrika, Dainik Bhaskar and Times of India Jaipur. This ad campaign will be further reinforced by select hoardings in the city and on-ground activities.