August 06, 2003

Tata Teleservices launches Tata Indicom mobile service in Mumbai

  • Transparent tariffs with no hidden costs
  • Highest free talk time
  • 15 second pulse rate
  • Superior voice clarity

Tata Teleservices (Maharashtra), Maharashtra's leading basic service provider, today, announced the launch of Tata Indicom mobile service in Mumbai.

"The launch of Tata Indicom mobile service in Mumbai signifies a key milestone in the unfolding of the Tata group's telecom plans in Maharashtra. Coming from the House of Tatas, subscribers can be assured of maximum value-for-money", said Dr JJ Irani. "Tata Indicom mobile service believes in transparent tariffs with no hidden costs and aims to be the most reliable and trusted mobile service."

Attractive value-for-money tariff plans and a range of handsets suited to diverse customer segments were also unveiled at the launch ceremony. The entry level of Tata Indicom mobile service has been kept at a nominal upfront payment of Rs999 and the service will be available at fourteen exclusive franchisee showrooms and several retail selling points(RSP) across the city.

"Tata Indicom mobile service will offer an attractive alternative to consumers who seek to go mobile. Tata Indicom mobile service subscribers will have access to a host of value-added services like SMS, MMS and content-driven SMS, to name a few." Said S Ramakrishnan, managing director, Tata Teleservices (Maharashtra). "We are confident of an encouraging response from the consumers, like in five other circles where our service is already operational," he added.

Tata Teleservices (Maharashtra) recently launched its mobile services in Nagpur, Aurangabad, Pune and Nashik.

"Tata Indicom mobile service will offer the best deal to the consumers, compared to other mobile services presently available in Mumbai. Along with superior voice quality, we will offer an excellent value proposition to our subscribers", said YVL Pandit, chief operating officer, Tata Teleservices (Maharashtra). "The state-of-the-art infrastructure deployed by us offers a congestion-free network within Mumbai, Tata Indicom mobile service offers one of the lowest pulse rates at 15 seconds, along with call rates which are amongst the lowest n the country," he added.

The company has invested Rs350 crore in commissioning the first phase of the launch of Tata Indicom mobile service in Maharashtra. Tata Indicom is already the trusted and reliable telecom service for around 850,000 subscribers across six circles.

Tata Indicom has deployed a state-of-the-art code division multiple access (CDMA) network at Mumbai. CDMA offers a graceful evolution path to the next generation wireless system dubbed as 3G CDMA. Key benefits of Tata Indicom's CDMA network include improved call quality with better and consistent sound, minimum call drops, enhanced privacy, improved coverage and network efficiency amongst others.

About Tata Teleservices (Maharashtra)
Tata Teleservices (Maharashtra) is India's premier telecommunication service provider licensed to provide telecommunication services in Maharashtra (including Mumbai) and Goa. The company presently offers telephony and ISP services in the cities of Mumbai and Navi Mumbai, Pune, Nagpur, Nashik, Aurangabad, Kolhapur, Panaji, Sangli, thane and Ahmednagar. It focuses on all market segments, i.e. commercial, residential and PCO.

TTML has around 250,000 customers in Maharashtra and Goa. These include reputed corporates, SMEs and residential customers.