April 11, 2017

Vistara now brews Starbucks coffee at 30,000 feet

Coffee to taste like never before in Indian skies; made possible by Tata Starbucks and Vistara

New Delhi: In its commitment to redefining air travel in India, Vistara, the country’s finest full-service carrier, has elevated its in-flight service to new heights by offering Starbucks® India Estates Blend coffee on its flights, starting today. This special blend of Starbucks coffee will be available on-board Vistara to customers in Business Class and Premium Economy. This makes Vistara the first airline in South Asia as well as Southeast Asia to offer this service, made possible by the exclusive partnership in India with Starbucks, the premier roaster and retailer of specialty coffee in the world.

Sumitro Ghosh, CEO, Tata Starbucks, and Phee Teik Yeoh, CEO, Vistara, at a Starbucks outlet

Vistara will freshly brew Starbucks® India Estates Blend, a medium roast coffee sourced from the estates of Coorg and Chickmagalur, at 30,000 feet to offer customers an extraordinary in-flight experience.

Comprehensive consumer research revealed that the discerning air travellers of today expect finer details in their flying experience, including the coffee they sip amid clouds. Travellers are increasingly expecting the fine dining experience on their flights that they would at their favourite restaurant or coffee house. In its promise of being ‘intuitively thoughtful’, Vistara introduced this first-of-its-kind service, which will delight millions of such travellers and forever change the definition of in-flight meal service in domestic skies.

Commenting on the launch of this service, Phee Teik Yeoh, CEO, Vistara, said “Coffee is not just a beverage; it is a way of life for many people. Vistara aims to transform the flying experience in India forever. Our partnership with Starbucks is a step in that direction, reflecting our focus on the evolving preferences of our customers. We genuinely believe that such exclusivity in our service affirms our promise of making flying a ‘new feeling’”.

Sumitro Ghosh, CEO, Tata Starbucks, said, “We are delighted to partner with Vistara to provide freshly brewed Starbucks® India Estates Blend to Vistara passengers. This partnership allows us to take forward a joint commitment to provide a distinctive and unparalleled customer experience”.

Vistara continues to grow and gain accolades as it redefines air travel in India by challenging the status quo in the Indian aviation sector by delivering seamless and personalised services lauded by customers and leading industry bodies alike. In a short span of 27 months, Vistara has expanded its network to 19 destinations with over 500 weekly flights and a fleet of 13 aircraft, having flown over four million happy customers already. The airline has recently been awarded the Best Emerging Airline Award by Pacific Area Travel Writers Association (PATWA) at ITB, Berlin, a globally renowned travel & tourism event.