Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella.

The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull.

In India, Tata Consumer Products has a reach of over 201 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of Rs 15,206 crore (FY24) with operations in India and International markets. 

Business Highlights 2023-24

India

Acquisitions

• Tata Consumer Products to acquire Organic India, a ‘better for you’ organic brand spanning Food & Beverages and Nutraceutical categories
• Tata Consumer Products to acquire Capital Foods, owner of 'Ching’s Secret' and 'Smith & Jones' brands

Packaged Beverages

• Tea delivered a four-year CAGR of 9%
• Maintained market leadership in tea in the E-commerce channel for the 36 consecutive months
• Premium and sub-premium brands grew ahead of popular and economy brands in line with premiumisation agenda.
• The largest brands of Tata Tea Premium and Tata Tea Agni recorded strong value growth during the year
• Coffee revenue grew by 45% YoY
• Launched Tetley Premium Black Leaf Tea with added long leaves and Tata Coffee Quick Filter Range of Decoction
• Launched Tea Gold Vita Care, a vitamin-enriched black tea, along with Immuno Chai, catering to health and wellness trends

Packaged Foods

• Salt revenue grew by 9% during the year, recording the 4-year revenue CAGR of salt at 17%
• Value added salts grew by 34% and their contribution to the overall salt business was 9%
• During the year, the contribution from brands outside the classic Tata Salt (Orange bag) improved, accounting for over 12% of the salt business.
• Tata Sampann delivered yet another strong year, growing by 45% YoY, with robust volume growth. The four-year revenue CAGR stands at 31%, in line with targets
• By leveraging Tata Sampann’s equity, entered a high-value, trust deficit category during the year such as Saffron and expanded the Dry Fruits range
• Tata Soulfull entered new categories with exciting new launches, expanding total addressable market. Key launches during the year were No Maida Choco Stix, NutriDrink+, Millet Granola and Tata Soulfull Oats+

Ready-to-drink (RTD)

• Flagship drink Tata Gluco+ registered a growth of 22%. Tata Copper+ continued to do well and recorded a growth of 44%
• Premium Himalayan brand experienced significant growth over the year, expanding by 15%
• Key launches during the year included:
  • Tata Gluco Plus Sports Drink, an isotonic sports drink in partnership with the Argentina Football Association
  • Say Never! Energy Drink was launched in the energy drinks category for tapping into consumers’ need for functional beverages
• Strengthened the Tata Coffee Gold Cold Brew portfolio by rolling out cans for premium channels

Tata Starbucks (JV)

• Profitability for the business improved significantly YoY, led by increased scale and strong cost management
• During the year, added 95 new stores and entered 20 new cities
• Store expansion included expansion into Tier 2 cities, introducing more drive-thus, extending presence in airports, and enhancing 24-hour store footprint
• Partnered with Netflix India to collaborate on the movie ‘Archies’ for new Christmas Promotional drinks
• Recognised in the Top 100 as ‘India’s Best Workplaces for Women 2023’ by Great Place to Work

United Kingdom

• Tetley became the no. 3 tea brand in the UK during the year
• Launched the new Tetley tea with a superior blend, plant-based tea bags, and recyclable packaging, delivering a step change in futureproofing the business and driving the sustainability agenda
• Share in the fruit and herbal tea category in the UK reached 9.3% during the year
• Expanded beyond the beverage segment with launch of Joyfull Millet Muesli in the UK market. This was launched in 430+ Tesco stores across the UK

United States

• Tetley continued to outperform the mainstream hot black tea category
• Flagship coffee brand Eight O’clock launched a standout brand campaign, which took a light-hearted look at the current coffee culture. This was the brand’s first ad campaign in almost 10 years – an effort to generate consumer pull towards America’s original gourmet coffee
• Good Earth and Teapigs continue to be amongst the fastest-growing speciality tea brands in the US

Canada

• Tetley regular black tea hit its highest-ever market share in December 2023 of 61.5%
• The ethnic portfolio continued to gain momentum in both ethnic and mainstream channels
• During the year, Tetley outperformed both the regular tea and the speciality tea categories
• Secured listings for Tetley Live Teas in Metro, Walmart, Loblaw and Sobeys
• First tea company to join the Canadian Plastics Pact to further its commitment to ensuring packaging is fully recyclable and compostable. Also signed with the SEDEX to provide greater supply chain transparency and risk monitoring