Job Description

Designation: Director

Role: Creative (Content & Design)

Department: Marketing

Location: Gurgaon


About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare

understandable, accessible and affordable for all Indians. Over the past three years, we-ve worked to build a

healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+

cities- And we're just getting started. Leading the chart as one of the top consumer health platforms through e

Pharmacy, e Diagnostics, e-consult and offline stores, TATA 1mg has delivered over 15M e Pharmacy orders, 2M e

Diagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+

people enabling us to deliver on our mission consistently. Know more about us: https://www.1mg.com/aboutUs


Brief about the Team

The Marketing team is a center of excellence within Tata 1mg. The team works across business lines to drive brand

awareness, customer acquisition and retention, leading to business growth. Team plays a pivotal role in promoting

the brand and its services. Tasked with devising and implementing strategic marketing initiatives, this team utilizes

various channels to effectively reach target audiences and drive engagement.

What will you do

● Creative Leadership: Drive the creative vision and strategy for Tata 1mg, leading the Copywriting and Design

teams to achieve brand excellence and innovation.

● Brand Communication: Conceptualize and oversee the development of all brand communications, including

campaigns, CRM (long form and short form), social media content, and impactful brand activations.

● Team Leadership: Manage and inspire a diverse team of creatives and designers, fostering a collaborative

and high-performance culture. Provide mentorship, guidance, and professional development opportunities to

team members.

● Brand Identity: Define and maintain the brand tonality, ensuring consistency and resonance across all

platforms. Develop and implement strong brand identifiers that enhance brand recognition and customer

loyalty.

What are we looking for?

● Bachelor-s degree in Fine Arts, Graphic Design, Communications, Marketing, or a related field. A Master-s

degree is a plus.

● 10-15 years of progressive experience in creative roles, with a proven track record of leading successful

campaigns and managing large creative teams.

● Ability to think strategically and translate business objectives into creative strategies that drive engagement

and support brand growth.

● Strong understanding of creative processes, including conceptualization, execution, and production across

various media channels.

● Exceptional leadership and communication skills with the ability to inspire and motivate teams towards

achieving ambitious goals.

● Proven ability to thrive in a fast-paced, dynamic environment while managing multiple projects and deadlines

effectively.


Why Join Us?

Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of

working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like1mg. Being an Integral

part of the Marketing team will provide a great opportunity to scale up abusiness to great heights leveraging the

existing capabilities of Tata 1mg.


Disclaimer:

Tata 1mg is proud to be an Equal Opportunity Employer. All employment decisions at Tata 1mg shall be made without

discrimination, harassment or less favorable treatment of any employee or job applicant, either directly or indirectly,

on the grounds of age, color, physical ability, ethnic origin, nationality, religion, gender, family status, marital status,

prenatal status, gender reassignment, or sexual orientation. All employment decisions are based on business needs,

job requirements, competence and merit