Job Description

Job Description: Offline Marketing Specialist / BTL Marketing

Position: Assistant Team Lead

Team: Brand Marketing

Location: Gurgaon/NCR

Experience: 2-4 years

About Tata 1mg

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare

understandable, accessible and affordable for all Indians. Over the past three years, we-ve worked to build a

healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+

cities- And we're just getting started. Leading the chart as one of the top consumer health platforms through e

Pharmacy, e Diagnostics, e-consult and offline stores, TATA 1mg has delivered over 15M e Pharmacy orders, 2M e

Diagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+

people enabling us to deliver on our mission consistently. Know more about us: https://www.1mg.com/aboutUs

Brief about the Team

The Marketing team is a center of excellence within Tata 1mg. The team works across business lines to drive brand

awareness, customer acquisition and retention, leading to business growth. Team plays a pivotal role in promoting

the brand and its services. Tasked with devising and implementing strategic marketing initiatives, this team utilizes

various channels to effectively reach target audiences and drive engagement.

What will you do

● BTL Activations & Events

○ Understand city landscape to effectively implement micro-market activations and target specific

audience segments effectively.

○ Plan, coordinate, and execute BTL activities, events, and promotions in malls, RWAs, lab centers,

and organize health camps for lab tests and diagnostics awareness.

● Branding & Collaterals

○ Develop and manage the procurement and distribution of marketing collaterals for various

stakeholders across initiatives.

○ Ensure consistency in branding across all offline activities and materials.

● Execution, Fieldwork & Vendor Management

○ Oversee the on-ground execution of marketing campaigns, ensuring they are delivered on time,

as per the brand positioning, and within budget.

○ Coordinate with cross-functional teams and vendors to ensure seamless implementation of

marketing strategies.

○ Manage relationships with vendors and agencies, including coordination, reviews, and

performance assessments.

● Insights & Reporting

○ Conduct pre- and post-analysis of all marketing activities to assess their effectiveness and impact.

○ Generate detailed post-mortem reports with insights and learnings to optimize future campaigns.

○ Track and report on key performance indicators (KPIs) and return on investment (ROI) for all

offline marketing activities.

What are we looking for?

○ 2-4 years of experience in field marketing and BTL activities.

○ Strong communication and interpersonal skills.

○ Excellent negotiation and convincing abilities.

○ Proactive and creative problem-solving skills.

○ Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

○ Strong analytical skills to derive actionable insights from campaign performance data.

○ Experience in vendor management and agency coordination is essential.

Why Join Us?

Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of Tata

1mg provides one of the most exciting and high growth environments to work in. You get the added benefit of

working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral

part of the Marketing Team will provide a great opportunity to scale up a business to great heights leveraging the

existing capabilities of Tata 1mg.

Disclaimer:

Tata 1mg is proud to be an Equal Opportunity Employer. All employment decisions at Tata 1mg shall be made without

discrimination, harassment or less favorable treatment of any employee or job applicant, either directly or indirectly,

on the grounds of age, color, physical ability, ethnic origin, nationality, religion, gender, family status, marital status,

prenatal status, gender reassignment, or sexual