Design has become that critical ingredient that can spell the difference between commercial success and failure. The Tata group, therefore, has bold and innovative design leaders across industries. Our designers are creating leading edge products and services in businesses as diverse as the automotive, jewellery and accessories, fashion, infrastructure, IT and food spaces.
We're spotlighting ten such leaders who share what drives them creatively, and where their vision is taking their business:
Beautiful By Design
Design has always been at the heart of Jaguar, ever since co-founder Sir William Lyons insisted that his cars should always be beautiful. Ian Callum, Director of Design, shares how Jaguar continues to meet that goal.
An Emotional Connect
For Land Rover's Chief Design Officer, designing cars is about creating a vehicle people fall in love with. He discusses his design philosophy, how 2019 is poised to shape automotive trends — and how to create cars that are highly desirable.
Design-Led Strategy
At Titan Company, design has helped transform all businesses, by enhancing value, brand imagery, innovation and profitability. Chief Design Officer, Revathi Kant, elaborates on how "design thinking" makes the company tick.
The Art Of Blending
Collaboration and combining expertise from partners is key to developing products that customers will love, says Mark Donovan, Botanicals, Flavour and Innovation Manager, Tata Global Beverages Limited (TGBL).
Humanising Technology
TCS Interactive's motto is design-led experiences for superior business outcomes, shares Global Head, Sunil Karkera. It's all about bringing state-of-the-art solutions to customers using design and technology.
Trade And Trend
Westside's in-house creative team is constantly looking for ways to ensure designs are seasonally relevant and new every week, reveals Umashan Naidoo, Buying Head — Menswear and StudioWest.
An Authentic Experience
The Indian Hotels Company Ltd constantly endeavours to offer its guests a true sense of place, and this is achieved through the design of its hotels, restaurants and other offerings, says Suma Venkatesh, EVP — Real Estate & Development.
Turnaround 2.0
Design plays a key role in building a desirable car, as well as in quality, craftsmanship and the sales experience, among others. Tata Motors offers all these in its turnaround journey, explains Vice President, Pratap Bose.
Engineering The Future
Design is about building things that will stand the test of time, will be efficient and futuristic. Tata Consulting Engineers' 'Engineering Design' mandate makes this possible, shares Vikram Bapat, VP & Head, Infrastructure Business.
Seamless Solutions
Tata Elxsi's strength lies in the integration of design, technology and engineering delivery. It's all about doing something new, and that requires absolute belief and passion in making things better, explains Global Design and Innovation Head, Nick Talbot.
