While TCS is a formidable presence in the world of running, other Tata companies also host marathons. These include the Mumbai Marathon and India’s first certified Ultra Marathon, both of which are sponsored by Tata Sons; the Tata Steel World 25K Kolkata; the Open Saurashtra Half Marathon hosted by Tata Chemicals and the Tata Steelman Triathlon in Port Blair, UK. 

In pic: TCS London Marathon

The Tata Ultramarathon attracts both amateur and elite ultra marathoners.

The Tata Steelman Triathlon at Port Blair, UK

A finisher at the TCS New York Marathon

Every March, Indian cricket fans proudly wear the colours of their state champions, preparing for two months of cricket mania. In 2022, the trumpets sounded at Mumbai’s Wankhede Stadium, home to the Tata End, with a special fervour. It was Tata’s first year as the title sponsor of the Indian Premier League (IPL), a partnership that is now set to continue until at least 2028.

 In pic: Kolkata Knight Riders win Tata IPL 2024

The group took its support a step further in 2023, sponsoring the Women’s Premier League (WPL) in its inaugural season, thus giving an impetus to women’s cricket. The two leagues have successfully brought together the international cricket community, both players and fans alike.

In pic: Royal Challengers Bengaluru win Tata WPL 2024 

Jemimah Rodrigues and Radha Yadav celebrate a wicket

The Tata Steel Chess Tournament, held in Wijk Aan Zeein, Netherlands, has been played for over 85 years (with the company sponsoring it since 2011) and is considered the Wimbledon of Chess. Grandmasters like Anatoly Karpov and Garry Kasparov have played in it.

In pic: D Gukesh and Wei Yi battle it out in the 2024 tournament (Jurriaan Hoefsmit (Netherlands))

In 2018, Tata Steel started what has become India’s biggest chess tournament. Held in Kolkata annually, the Tata Steel Chess India Tournament is part of the International Chess Federation. It is attended by global grandmasters such as Magnus Carlsen, Valentina Gunina and Arjun Erigaisi.

In pic: Children compete at Tata Steel Chess India

In 2022, the tournament introduced the Women’s Edition, becoming the first to offer an equal prize amount for both the open and women’s categories.

In Pic: women grandmasters at the first Women's Edition

India were the undefeated Hockey Olympic champions from 1928 to 1956, and for three of those wins (1948, 1952, 1956), the Indian Hockey Federation was led by Naval Tata. This history with the sport prompted Tata Steel and the Tata Trusts to build the Naval Tata Hockey Academy (NTHA) and the Odisha Naval Tata Hockey High Performance Centre (ONTHHPC). 

In pic: The Naval Tata Hockey Academy Grassroots programme

Both academies have their own teams and regularly host competitions such as the Odisha Naval Tata Hockey Grassroots League Championship and the Naval Tata Hockey Academy Grassroot Festival to promote the sport. They have nurtured players like Anmol Ekka, Mamita Oram and Munmuni Das, who are in the Indian Junior Hockey Team, and Jyoti Chhatri, who is in the Indian National Women’s Hockey Team. 

In pic: The ONTHHPC women’s team

NTHA cadets

An ONTHHPC Grassroots League Championship match

Established in 2017, Jamshedpur FC is a culmination of the support that Tata Steel has provided to football over the years. It is the first Indian Super League (ISL) team to have its own stadium and facilities, as well as a grassroots programme for youth development, along with the Tata Football Academy (TFA), India’s first residential football academy. 

In pic:Jamshedpur FC players celebrate 

Tata Steel has taken its commitment to football a step further and become the principal sponsor of the Jamshedpur Sporting Association’s Women's League, established in 2019 to give women footballers a chance to achieve their dreams.

Jaguar Racing has been participating in the Formula E Championship, the world’s first fully-electric international single-seater street race, since 2015. In 2022, TCS joined it as a title sponsor. In 2024, the team had its best year yet, winning the ABB FIA Formula E Teams’ World Championship..

In pic: Jaguar TCS Racing celebrates the 2024 championship win

JLR’s penchant for rally racing is seen in the Defender Rally Series. Conceived in 2013, the series has drawn amateur and aspiring professional drivers, who take the vehicle across rough terrain to test its features. From 2025 onwards, Defender will be the official partner for the Dakar Rally and will compete from the 2026 season.

The Jaguar TCS Racing car on the track

JLR has been the presenting partner for the Invictus Games since its inception in 2014. The games have been held every two years since 2014 to celebrate the indomitable spirit of wounded, injured or sick armed forces personnel, both veterans and still serving.  

In pic: Invictus Games competitors show their grit, determination and refusal to be beaten or defined by their injuries

An international multi-sport event, the games are not about high performance or medals, but are intended to form a part of the recovery process for soldiers returning home, allowing them, through the opportunities provided by the foundation, to reclaim their identity beyond the injury and trauma of war. 

In pic: Invictus Games competitors show their grit, determination and refusal to be beaten or defined by their injuries

In the early 2000s, Tata Steel took an interest in nurturing talent in golf, setting up the Golf Training Centre to train budding golfers in the country. The company’s support to golf extends beyond the training centre; it is the title sponsor of the Professional Golf Tournament of India (PGTI). 

In pic: Aadil Bedi shoots a hole-in-one

The tournament offers Indian golfers the opportunity to enter the international arena. Over the years, it has opened up the tournament to allow foreign players to compete and has become a part of the Official World Golf Ranking system.

In pic: Sachin Baisoya celebrates his third career title

While Land Rover has been the Worldwide Partner of the Rugby World Cup since 2015, it has been supporting the sport for much longer. Over the last 20 years, through sponsorships and partnerships, Land Rover has nurtured Rugby at the grassroots level, with national and international series and teams inspiring children globally to pursue the sport.

In pic: Rio Dyer of Wales in action at the 2023 Rugby World Cup

In 2021, Land Rover also began a partnership with the Women’s Rugby World Cup, with the goal of increasing awareness of women’s rugby and drawing new audiences to the sport.

In pic: France and New Zealand compete in the Women’s Rugby World Cup

Land Rover’s support and commitment to equestrian sport goes back many decades. From sponsorships to grassroots support, Land Rover has helped build equestrian sports in the UK, the US, Ireland, Poland, Germany and many other countries. The brand has been the official sponsor of the United States Equestrian Federation for the last decade; the US Driving team is officially the Land Rover US Driving Team.

In pic: The Kentucky Three-Day Event is one of the highlights of the eventing calendar

Additionally, Land Rover is the title sponsor of numerous world-class equestrian events, including the Kentucky Three-Day Event, one of the world’s premier equestrian events, and the Royal Windsor Horse Show in the UK.

In Pic: The Royal Windsor Horse Show has been held annually since 1943

The Tata Steel Adventure Foundation (TSAF) Climbing Centre, set up in 2021, is India’s first residential climbing academy aimed at promoting climbing at a grassroots level, with state-of-the-art facilities and top-of-the-line sports science. 

In pic: a young climber makes her way to the top

In 2019, the company also launched the Tata Steel Sports Climbing Championship, which is now India’s biggest climbing competition. It offers young climbers the opportunity to compete with their international counterparts and gain experience and understanding of the sport on a global scale.

In pic:The inaugural edition of the Tata Steel Sports Climbing Championship